Assigned as Art Director for Audi's in-dealership experience, the goal became to improve the buying experience and get customers asking for a test drive. With Audi's challenger brand mind-set and an anthem of progress, we work to challenge expectations and make bold statements that enhance the experience for both salesmen and customers.
Audi Sport Tire - POS
In an effort to encourage Audi drivers to use Audi Original tires, I gave them the Audi Sport branding. If you want Audi performance, you need Audi tires.
Summer of Audi - Live your list.
With Audi’s new Summer of Audi campaign to “Promote Yourself” encouraging customers to live out their goals, we decided to bring the aspirations of drivers to life. From large banners to counter cards, we filled dealerships across the nation with a colorful story on how to Live your list.