BombPop Design


FrescoAir is a HVAC company in Frisco, TX. It is a well established company that has been in the business for years. It was founded by an American soldier and carry a culture of pride in their work. FrescoAir needed a logo and brand that reflected this mentality.

The logo is an eagle that doubles as hanging icicles to create a simple and own-able face for the company.

As an HVAC company, FrescoAir is in the business making customers feel good. Thus, the branding and website needed to evoke a strong tactile feeling of coolness. It also needed to be clean-cut to reflect the company's past and ideals. These insights landed on a bold look that speaks for itself.

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