FrescoAir is a HVAC company in Frisco, TX. It is a well established company that has been in the business for years. It was founded by an American soldier and carry a culture of pride in their work. FrescoAir needed a logo and brand that reflected this mentality.
The logo is an eagle that doubles as hanging icicles to create a simple and own-able face for the company.
As an HVAC company, FrescoAir is in the business making customers feel good. Thus, the branding and website needed to evoke a strong tactile feeling of coolness. It also needed to be clean-cut to reflect the company's past and ideals. These insights landed on a bold look that speaks for itself.